Drip When Subscriber Subscribes to Same Campaign Again

Recently, I decided to accept a staycation. I booked a room at the Langham Hotel and had the best fourth dimension in a long, long time. Everything was exquisite, from the room service to hotel amenities to the in-room dining.

But I believe what made the experience extraordinary was how perfectly timed the staff interacted with me. They offered the right services at the correct time and fabricated the right recommendations to match my preferences.

Hands down, I'd go there once again and recommend it to everyone I know.

Now wouldn't that be slap-up if your customers felt the same way about your brand?

Allow me tell yous a little secret.

An email drip campaign tin can assist you exercise exactly that and more than.

Through a serial of emails, y'all tin can concur the hand of people interested in your make and guide them through the customer buying journey.

Sending valuable content at timely intervals to subscribers is an fantabulous way to nurture your leads. Over time, they'll brainstorm to trust you lot as a reliable source of information.

More than importantly, when they're finally ready to buy a product like yours, they'll come to y'all starting time, even if information technology's months or years after.

If yous want to learn how to build successful email drip campaigns and see how they can help your business organisation, you've come to the right identify.

But before we dive into these details and study diverse drip campaign examples, let's comprehend the nuts.

What Are Email Baste Campaigns?

Retrieve of baste marketing campaigns as a way for you lot to go the correct information at the right time to anyone who signs up.

But an advisable definition of email drip campaigns would be equally follows – a serial of pre-written, automated emails that companies tin apply to deliver helpful information in front of their subscribers, such as updates, notifications, etc.

For instance, as presently as someone enters their email accost on your website, a welcome email is sent. A serial of letters are then delivered over the next couple of weeks or until they make a buy.

So automated drip campaigns tin exist triggered by:

• Dates that matter to your audience, such equally birthdays, anniversaries, or other events
• Actions someone takes (or doesn't accept), such as a sign up, commencement purchase, email unopen, abandoned cart, unsubscribe, etc.

Either way, your emails accompany prospects through the sales funnel.

There are multiple ways you can use drip campaigns.

For example:

• Welcome email baste campaigns introduce your brand to anyone who joins your email list.
• Onboarding electronic mail drip campaigns provide subscribers content based on actions they take.
• Educational email campaigns help brainwash potential customers well-nigh your production line, uses, benefits, and real-life users.
• Promotional e-mail campaigns allow you to nowadays cross sell offers, discounts, and upgrades to relevant customers.
• Re-engagement email campaigns reignite communications with those who've stopped engaging with you.

And so essentially, an email drip entrada allows businesses to nurture leads subtly, creating awareness virtually the brand and arousing interest in what they accept to offer.

Eventually, these leads are driven towards a buy. And if all goes well, you may be successful in encouraging them to repurchase several times afterwards.

Needless to say, an email drip entrada is every marketers priority.

How tin can your business benefit from a drip e-mail campaign?

Let'south talk over this in more particular.

Benefits of Using Email Drip Campaigns

I'll give it to y'all straight – drip emails tin take your electronic mail marketing campaign to the side by side level.

Hither are just a few means how.

1. Saves Time

Imagine having to write an email to anybody who signed up to your listing.

On top of that, y'all take to write an email every few days to keep prospects interested in your make.

And So imagine writing a different one depending on user actions and interests.

This is where marketing automation software can help.

Since a drip is an automated email, your marketing team doesn't have to focus on what content to send and when to send information technology.

Furthermore, automation helps streamline tasks, giving your employees more fourth dimension to focus on more than important tasks.

2. Improves Lead Nurturing Campaigns

Research shows that fifty% of leads are not ready to buy something correct away.

What does this mean to yous?

Half of your target audition needs to be nudged in the correct management.

Then no matter how hard y'all try to promote your production, it won't practise much to this segment. Yous need to convince them slowly, with continuous interactions.

Through a series of emails, you can help leads acquire about your brand, build their trust, and drive them closer to making a purchase.

3. Creates a Continuous Conversation

People take thousands of contacts and their inboxes are overflowing with content. And so how do you remain at the top of their minds?

A drip campaign is a not bad way to keep conversations ongoing between you and your subscribers.

Since emails are created in advance and and so sent at timely intervals with marketing automation, yous interact regularly with your target audience and make it hard for them to forget your make.

Look at it this way.

If a friend from loftier school calls you every month, would yous remember their name?

Yeah, of class! Heck, you'd probably know the name of their spouse, children, and dog.

Only can yous say the same for a friend you've never called since your loftier school graduation? Honestly, at that place are a few classmates that I tin can't remember simply because nosotros never kept in bear on.

Do that to your subscribers and y'all're losing potential customers.

4. Enhances Your Communication Strategy

Some days you're lucky – an interested prospect becomes a heir-apparent correct away.

Merely most of the time, you lot need to work on converting your subscriber into a paying customer without beingness salesy or pushy. Nor tin you lot drown them with content, hoping that things will eventually work themselves out.

You need to requite each private space and time to reach a determination at their ain footstep. And the best way to do that is to transport them relevant, targeted email drips that not only engages the reader but also lays the foundation for a long-term relationship.

Through drip marketing, you lot tin can keep rails of your customers' behavior and preferences. This ensures you lot develop and maintain healthy communication channels with all your potential customers.

5. Facilitates Segmentation Efforts

Equally a savvy digital marketer, you lot know everyone is at a different stage in the buyer's journeying.

That's why baste marketing is then important.

Remember, it's all almost relevance and timing. By monitoring your subscriber'southward behavioral triggers and metrics, you can segment your email list so that they interact better with your letters.

With the assist of information-driven lifecycle emails, you can send ultra-relevant messages at the right time depending upon whether the person is a prospect, first-time buyer, echo customer, or a lapsed customer. By monitoring their deportment over time, you will be able to tell exactly when they are fix to buy.

So placing subscribers into dissimilar funnels significantly increases engagement. It'southward i of the secrets backside low unsubscribe rates, ameliorate response rates, and higher conversion rates.

Moreover, you can't group all your subscribers into one drip campaign.

For example, echo customers are by the awareness phase. They've already made purchases in the past. Then you can offer them a promotional drip.

On the other paw, new subscribers need more time to larn well-nigh your products and services earlier they're ready to purchase from you.

Exercise you want to take a wild guess at how constructive segmented drip email campaigns can be?

You may want to sit down for this 1.

Segmented baste emails can bulldoze 18x more than revenue than broadcast emails.

Moreover, since your audience segments are already interested in a particular topic or product, you'll be able to motility them more speedily through the sales bicycle.

vi. Generates Better Electronic mail Marketing Results

I know I had you at 18x the revenue, but in that location are other ways drip campaigns can amplify your marketing efforts.

For case, research indicates that a new subscriber is virtually engaged in the starting time 48 hours.

That means y'all need to transport a welcome email. But a follow-up campaign such equally a series of onboarding emails generate bully results. Studies show that open rates are 80% higher than single email sends.

But guess what? It's non simply almost building relationships, nurturing leads, and guiding prospects through the sales funnel naturally.

With the help of marketing automation and electronic mail drip campaigns, you can experience a dramatic comeback in your conversion charge per unit.

Statistics highlight that lead nurturing programs similar email drip campaigns can create 50% more than sales-ready leads at 33% lower cost.

I'd say that's a winning combination! Now y'all can go more leads, boost sales, and save money.

This puts about other electronic mail marketing strategies to shame – drip campaigns are meliorate for your users, your business, as well every bit your email marketing team!

vii. Personalizes Interactions

Every email or link that a subscriber responds to offers valuable insights well-nigh their interests and builds their profiles. At present you can create deeply personalized campaigns that align with their preferences.

And so rather than emailing anybody the same message, y'all tin can ship more appealing and engaging content that pushes each subscriber further down their funnel.

For instance, by measuring how engaged a subscriber is with your emails, you can understand their hurting points and interests.

This opens upwards opportunities for you to:

• send targeted, relevant content
• build their trust
• offer suitable solutions to their bug and answer their questions
• connect with potential customers at the correct fourth dimension

How to Create Your Ain Drip Campaign

So yes, I think you lot get the idea. Drip campaigns should be office of your email marketing efforts. It's style meliorate than sending subscribers a bunch of emails that they didn't sign upwards for.

I bet you're thinking nearly how you tin ready a drip campaign as soon equally possible. It's never also tardily to get your drip-based marketing strategy started.

Hither are five simple steps to get your drip marketing campaign off the footing.

one. Select a Trigger

You already know that user deportment or specific dates tin can set off triggers in your baste marketing campaign to kick start e-mail automation.

So what specific action or date volition trigger this item drip campaign?

For example, you can employ date-based marketing automation that is triggered past subscription renewal dates.

Look at the following example. An automated e-mail is sent before the subscription expires to notify users that their subscription will be renewed automatically. It's a great mode to reinforce the brand value and prompt a repurchase.

two. Identify Your Audience

Drip email campaigns are constructive when you break down your subscriber list and send targeted emails to them.

Tracking the behavior of your target audience helps segment the users and personalize content and then you can transport data they need at the right time.

Aspects such equally how long have they been a subscriber, visit frequency, the likelihood of clicking on a CTA, etc., will influence what messages y'all email them.

For case, content needs to exist more educational when dealing with a new audience than for ones that you accept interacted with before.

Every automatic e-mail entrada needs to start with your users in mind and what content, weblog posts, or products they may need at their current stage.

iii. Craft Your Emails

Remember, yous're reaching out to a specific segment of your users that have fix off a trigger. What exercise you want them to do or learn?

Create a short message that is clear, grabs their attending, and encourages the reader to accept action, just similar the one below:

While the design is not besides important at this stage, maintain the elements that build your brand's identity, such as the voice, logo, etc.

More than importantly, ensure that each e-mail in your campaign is related to the trigger.

four. Outline Your Campaign

Like all marketing campaigns, your e-mail drips must have a defined outline.

How many emails volition exist used, what's the sending schedule, and what will be the message in each sequence are answers yous have before launching the start drip.

So how many emails should exist role of your drip campaign?

Well, that varies depending on the industry and customer personas. Merely on average, most of them usually have about iii to xv emails. However, the primal is to infinite them out over a few days – anywhere betwixt ane – 14 days is fine.

5. Monitor Your Entrada

Once you start a drip entrada, y'all need to measure its success. For instance, is the conversion rate or click-through rate as high as you lot anticipated?

To ensure your drip campaign is successful, cull the correct metrics to measure out your success. This volition allow you to evaluate and tweak information technology to generate the best results.

Drip Campaign Types

Now that you take a expert idea of how an email drip campaign tin can benefit your business organization and how to prepare one upward, y'all need to start exploring your options.

Every bit mentioned before, there are several types you lot can employ. I've discussed a few email baste campaign examples beneath to give you lot an idea of how you can use different drip sequences in your next marketing strategy.

Moreover, I've likewise offered some tips to help you generate ameliorate email marketing results.

Ready to go started?

1. Welcome Emails

Doesn't information technology feel nice when you arrive at a political party and the host receives you at the entrance? Then they go the extra mile to brand certain you're comfortable all throughout the upshot.

Your welcome email can practise the same.

With the help of an autoresponder, you tin come across and greet every new subscriber who signs up for your email newsletters, downloads a whitepaper, or registers for a webinar.

Ideally, this is the perfect way for yous to introduce prospects to your business and say hello. Just you lot can also utilize this opportunity to provide special offers, a gratuitous trial, or listing your nigh-shared blog posts to jumpstart engagement.

Call back that this is the beginning of a new human relationship. Studies show that welcome emails are read 42% more often than other promotional emails. And then make sure your welcome e-mail makes a killer get-go impression.

See how GAP rewards this subscriber for signing up with an extra 20% off on their offset buy.

Tip:

A welcome electronic mail needs to engage with new subscribers. A bully manner to do that is to transport ane as soon equally a user signs up. Research shows that this attribute can make the open up rate bound to 88.3%.

2. Onboarding Emails

If your welcome emails generated a lot of engagement, you're off to a good outset. Just you need to go on the momentum going.

Now'due south the time to take your human relationship further with valuable, relevant follow-upwards messages delivered at regular intervals.

Onboarding emails are aimed at driving newcomers further into the funnel. So you need to offer content that aligns with their sign-up intent.

For case, if someone is interested in a free trial, you lot need to bear witness how to use your product or service, explain how it tin can benefit the user, what problems it tin resolve, and even possible upgrades that tin better their experience.

Let's take a look at the onboarding emails I received when I signed upward for a free GroovesFunnel plan.

After the welcome e-mail, as promised, I got an email every day helping me understand everything the platform had to offer and get comfy using it. They fifty-fifty offered me a guided tour of how to bring together the affiliate program. Talk about great UX!

As you tin run into, the marketing team took the time to personalize their emails to enhance the onboarding process.

Moreover, since these campaigns baste information slowly, each onboarding email covered only one topic and had one link that directed me to the landing folio where they wanted me to exist.

This ensures that free-trial users understand all the features and larn how to apply the platform. Once users are comfy, the chances of them buying the premium bundle increases.

Tip:

When you fix an onboarding baste campaign, make certain to send content based on the subscriber's activity – or inactivity. This helps to create a proficient initial experience with your brand and. And when users are happy, they'll readily offer positive reviews and referrals.

Additionally, information technology'due south a great way to catechumen trial users into paying customers.

3. Re-engagement Emails

In that location are several ways to use a re-engagement email campaign. Simply their main purpose is to pull potential prospects and customers dorsum into the funnel.

For instance, re-engagement emails can reignite communications with subscribers who had signed upwards to your listing only seemed to have lost involvement in your make.

Allow's take a wait at the email sequences that Sketchers sent to re-engage with me. I was opening their emails but failing to click.

They offered me a 25% discount on my starting time online buy, which I didn't use.

The second email was sent a few days afterwards informing me that the discount would expire soon, creating a sense of urgency.

When I failed to use their coupon, they sent me another email to entice me to ship them my phone number. That manner, I could receive and employ special discounts or rewards via phone. Afterwards all, the goal of your marketing campaign is to create multiple touchpoints and connect with subscribers in any way they want.

Every bit you can run across, re-engagement emails encourage engagement. So another effective manner to use them is to transport an automatic e-mail on the subscriber'southward birthday or the anniversary of when they joined your electronic mail listing.

Information technology's an excellent style to boost your conversion rate and consumer loyalty.

Tip:

You tin besides utilize this type of baste campaign to re-engage with customers fifty-fifty afterward they brand a buy. For instance, you can ship them information about related products by suggesting a cross sell or upsell. Ecommerce brands do this all the time.

Nonetheless, you can send an e-mail with a discount to any client who hasn't interacted with you in a while. But I'll discuss this in more than detail in the following drip campaign case.

iv. Win-Back Campaign

New customer acquisition costs are rising – nigh l% in the past five years.

So every seasoned marketer volition tell you lot how important information technology is to hold onto your customers. Why?

Just because it costs almost 5x more to larn a new customer than to retain an existing one. Moreover, an existing client will make more repeat purchases (31% more), while l% are likely to effort new products that you launch.

So if you program on increasing profits, you've got to work on client memory. And an email drip campaign can help.

For instance, what if your loyal client decides to leave because they found a better product or service? Or what if they experience they don't need your product anymore?

You can attempt to re-engage with a win-back baste campaign.

Find how this e-mail reminds the subscriber of the benefits they had during their subscription and mentions why they should come up dorsum to their make.

To make inactive subscribers interested in your make again, send a drip email campaign highlighting recent upgrades in your production or service to persuade them to reconsider returning.

Tip:

Win-back baste campaigns can also be used when someone unsubscribes to your newsletter or subscription service, such as a gym membership. In the first drip, enquire for feedback to help you understand why they unsubscribed.

After a couple of months, you can offer an incentive to woo them back like a discount coupon.

This visitor is giving a personalized, attractive promotional offer that the subscriber can't ignore – 20% off for a limited fourth dimension only.

5. Abandoned Cart Emails

It happens to the all-time of u.s.a. – shopping carts just get abandoned. A whopping 67.45% of shoppers click on the 'Add together to Cart' CTA but don't complete a purchase.

Simply after putting and so much effort into convincing people to store at your store, this is not the time to give up on them.

It'southward time to showtime re-engaging with your wavering customers and help them cantankerous over.

This is an email I received to remind me of items I had considered buying but didn't.

Simply the timing of this email is everything.

Co-ordinate to enquiry, 72% of shoppers who carelessness a shopping cart consummate a buy when returning within 24 hours of abandonment.

Through automated prompts, you can pull your potential customer back into the sales funnel.

So perhaps you could ship a baste a couple of hours after a cart is abandoned, possibly at lunchtime or early on evening when they are more likely to open the electronic mail. Later on all, abased cart emails are rather successful, averaging a 46.1% open rate and a 13.iii% click-through rate.

Of form, some customers may need several reminders before they are ready to checkout. Just make sure to take a counterbalanced approach.

Tip:

Try to limit the use of CTAs in your abased cart emails. The more choices yous give your leads at this stage, the more than distracted they'll get and are less likely to accept action. Ideally, one clear, stiff CTA is plenty.

6. Confirmation Emails

Closing a auction doesn't mean your baste campaigns are done. It'due south fourth dimension to utilize another drip entrada to confirm a purchase or subscription renewal and continue engaging with your customer.

The best way to begin is to ready a "Thanks" autoresponder to transport an electronic mail correct later a purchase. This is precisely how Amazon started its e-mail drip entrada subsequently I made a purchase.

And so they connected to send me updates almost my order until it was delivered to my accost.

Tip:

Think of a confirmation email drip campaign as even so some other opportunity to keep customers engaged with your brand beyond the purchase. Product recommendations in these drips are great ways to boost sales and revenue.

So it's not surprising that along with a short 'We promise to see yous soon' message, Amazon uses this telephone call to action to drive shoppers dorsum to their website with the hopes that they may brand a purchase again.

Merely you could do something a little different.

For instance, ask your customer to transport a review of the product they purchased or reward them with a special discount that's redeemable on their next shopping spree.

Even though there are several other electronic mail baste campaign examples I'd like to discuss, I retrieve we need to delve deeper into the topic.

If you lot're still reading this blog, I bet the next matter on your listen is how can I make my baste marketing campaigns even improve?

Great, because I've got some ideas that can take your current efforts to the side by side level.

E-mail Drip Campaign Best Practices

I know you want to learn unproblematic and piece of cake ways to tweak your drip email campaigns. So let's get downwards to business.

Hither are some best practices you should implement.

1. Create Powerful Landing Pages

E-mail drip campaigns and landing pages work together in your sales funnel.

A list of subscribers is generated from a lead-generating landing page. As people enter the drip campaign, a series of emails are sent to convert them into buyers.

Inadvertently, receivers are sent to another landing page where they can become more information to make a buying decision.

And so call back of your landing pages equally the gateway to conversions. A well–designed landing folio will engage visitors, helping to boost sales.

Your electronic mail drip entrada will simply be as constructive as your e-mail list – for tips on growing your list, check out this commodity.

2. Follow Email Subject field Line Guidelines

As office of email marketing, your drip campaign will only exist successful if your emails are packed with dynamic features. A well-crafted discipline line will aid grab a reader's attention and boost the open charge per unit.

Hither are few tips for creating a compelling subject line:

• Apply activity verbs
• Arouse intrigue, urgency, curiosity, etc.
• Limit subject area lines to thirty – l characters
• Offering an irresistible value proposition

three. Proceed Initial Messages Brusque and to the Point

In that location are times when yous will need to create longer emails.

Nonetheless, subscribers shouldn't feel like they're wasting their time. And so send informative, valuable content, just avoid using too much marketing language and talking about your product.

Keep the introduction short, no more a couple of sentences. Explain what the purpose of the email is.

Drip emails get out ofttimes then y'all don't need to worry about giving away everything in one go.

four. Create a Make clean Layout

Short paragraphs with acceptable white spaces make emails like shooting fish in a barrel to read, particularly on small-scale devices.

5. Include a CTA in Your Drip Emails

Non all baste emails demand a CTA. But whenever you exercise utilize ane, make sure information technology'due south prominent and easy to click.

The call to activity should be clear so that readers understand what they are agreeing to and what they should expect in the next stage of their journey.

Always include an unsubscribe CTA and then that subscribers have an easy way to leave when they want to. This prevents your drips from landing in the spam folder.

6. Understand Where the Subscriber Stands in the Customer Journey

Your drip emails need to exist relevant to subscribers as they travel through the sales funnel.

A new subscriber needs to be nurtured before they're willing to collaborate with promotional letters.

Moreover, you must modify the content to align with your target audience's needs and pain points.

7. Infinite Out Baste Email Flows

To create consistency in the content of all your drip emails, write them at the aforementioned time. Still, ship them to subscribers at timely intervals.

Remember, a perfect electronic mail drip campaign is ane where subscribers are happy to receive content from yous. And so give your subscribers time to read and take in the message.

That means you need to infinite out your emails accordingly – too close together, you're at risk of overwhelming them, and too far apart, they could forget who you are.

Drip campaigns are all almost pacing yourself and not rushing things.

8. A/B Test Drip Marketing Entrada Results

A/B testing is a keen way to fine-tune and optimize your current baste electronic mail campaigns.

So experiment with different field of study lines, CTAs, offers, send schedules, styles, etc., to find the best conversion rate.

More importantly, check that emails display well on mobile screens to reduce unsubscribes.

It'southward a Wrap on Baste Email

E-mail marketing drip campaigns have a lot to offer for your business organisation. Nevertheless, only a well-thought-out strategy tin can make a difference.

You should brainstorm by recognizing what your subscribers need at each stage of their buying journey. This will allow y'all to engage with them and build improve relationships. And that means sending the right emails at the correct time to your target audience.

Merely more than importantly, to ensure your drip email campaign hits right off the bat, maintain email listing hygiene. That fashion, you'll only be sending emails to people who want to hear from you.

I guess, at present yous know all my secrets of high-converting, successful baste campaign emails. So it'due south time you started planning your next marketing strategy and implementing the ideas mentioned higher up.

Merely don't exist afraid to experiment with new ways to deliver content to prospects and nudge your leads towards the intended goal.

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Source: https://www.dreamgrow.com/email-drip-campaigns/

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